PT Journal
AU Skopal, P
TI Around the World in 32 Languages: The Lion King and the Strategy of "Global Localization"
SO Iluminace
PY 2005
BP 31
EP 49
VL 17
IS 2
WP https://iluminace.cz/en/artkey/ilu-200502-0002.php
DE language versions; film industry; dubbing
SN 0862397X
AB The text tries to show the role that language versions can play in the process of localisation of the film industry and the limits of this process. The author demonstrates his conclusions about the localization strategy of dubbing by using a DVD of Disney's The Lion King. Some of the remarks are also relevant to high-budget Hollywood feature productions and their strategy of establishing themselves in a foreign language cultural space.
ER