PT  - JOURNAL ARTICLE
AU  - Skopal, Pavel
TI  - Around the World in 32 Languages: The Lion King and the Strategy of "Global Localization"
DP  - 2005 Jun 1
TA  - Iluminace
PG  - 31--49
VI  - 17
IP  - 2
IS  - 0862397X
AB  - The text tries to show the role that language versions can play in the process of localisation of the film industry and the limits of this process. The author demonstrates his conclusions about the localization strategy of dubbing by using a DVD of Disney's The Lion King. Some of the remarks are also relevant to high-budget Hollywood feature productions and their strategy of establishing themselves in a foreign language cultural space.