PT Journal AU Skopal, P TI Hollywood's Past and Present on DVD: Differentiation of Products, Diversification of Appeal SO Iluminace PY 2006 BP 133 EP 134 VL 18 IS 1 WP https://iluminace.cz/en/artkey/ilu-200601-0010.php DE production; Hollywood; films on DVD; dissertations; film science and research; film theory SN 0862397X AB Brief content of the dissertation Hollywood film on DVD: product differentiation, diversification of address. The first part is devoted to the establishment of the new DVD market and its strategy. Then the author focuses on the tendency towards differentiation and its impact on editions with contemporary Hollywood productions. The third part traces the ways in which older Hollywood films are contextualized on DVD. ER