PT Journal
AU Creton, L
TI Marketing and Strategies of Film Industry in Terms of Their Use in French Cinema
SO Iluminace
PY 2006
BP 49
EP 68
VL 18
IS 4
WP https://iluminace.cz/en/artkey/ilu-200604-0003.php
DE film industry; public relations; film promotion; film marketing; advertising and film; advertising film
SN 0862397X
AB This study examines the development of the film industry in France and the business and advertising logic from its origins to the present. It analyses the extent to which the principles and tools of marketing are applied in the service of the French film industry and concludes by offering some strategic considerations and perspectives.
ER