RT Journal Article
SR Electronic
A1 Skopal, Pavel
T1 Old and New: A History of DVD as a History of Differentiation
JF Iluminace
YR 2006
VO 18
IS 4
SP 105
OP 124
UL https://iluminace.cz/en/artkey/ilu-200604-0005.php
AB The text traces a brief history of DVD as a format for the distribution of Hollywood films and focuses on the operation of DVD as a means of product differentiation. The author traces how the practices that differentiate DVD from theatrical, videocassette, laserdisc, and television marketing were established.