RT Journal Article SR Electronic A1 Palák, Viktor T1 On the Road from Television Song to the Music Video as a Marketing Tool: The Music Video Format in Czechoslovakia, 1954-1989 JF Iluminace YR 2009 VO 21 IS 1 SP 154 OP 158 UL https://iluminace.cz/en/artkey/ilu-200901-0015.php AB Dissertation report , the primary aim of which is to present the history of the video clip and the specific formats that preceded it in socialist Czechoslovakia.