RT Journal Article
SR Electronic
A1 Krumpár, Pavel
T1 Beginnings of Dual Television Broadcastings in the Czech Republic. Changes in Czech Television's Strategy and the Main Causes of TV Nova's Success in 1994
JF Iluminace
YR 2009
VO 21
IS 2
SP 5
OP 59
UL https://iluminace.cz/en/artkey/ilu-200902-0001.php
AB The study examines the strategy, programming, system and organizational measures of the public Czech Television after the entry of commercial television stations in 1994 in the face of competition in the television market. It answers the question of whether this strategy corresponds to the mission of the public service media and focuses on the changes in the broadcasting scheme and programme structure. It also charts the initial manifestations of the competitive environment following the entry of commercial television stations, the sharp drop in the ratings of Czech Television and its economic impact. It outlines the main reasons for the success of TV Nova and concludes with the results of CT's strategic measures.