PT  - JOURNAL ARTICLE
AU  - Svatoňová, Kateřina
AU  - Lošťáková, Markéta
TI  - Come to the film! The role of entertainment periodicals in shaping the (image of) the Czech (inter)war film audience
DP  - 2012 Mar 1
TA  - Iluminace
PG  - 5--23
VI  - 24
IP  - 1
IS  - 0862397X
AB  - Since the beginning of the 20th century, popular and film magazines have played an important role in shaping the tastes and opinions of audiences. This study looks at the way in which entertainment periodicals published in this country in the period 1920-1939 communicated with their readers, what strategies they used to activate them not only to buy magazines but also to participate directly in the events of the pop culture world, what socio-cultural processes they were part of, and what this information tells us today about the media system of the time.