PT Journal AU Stechova, M TI Mythology of Exceptionality as a Production Ideology of the Television Series Proc bychom se netopili SO Iluminace PY 2012 BP 5 EP 27 VL 24 IS 2 WP https://iluminace.cz/en/artkey/ilu-201202-0001.php DE Proc bychom se netopili; TV serials; television production; film theory; Czech television SN 0862397X AB The article deals with the conditions that determine the form of Czech serial production, based on a thesis that examines production ideologies in detail using semiotic analytical tools. The text combines the author's empirical experience (direct acting participation in the series Proc bychom se netopili) with theoretical insight into the issue. ER