PT  - JOURNAL ARTICLE
AU  - Štechová, Markéta
TI  - Mythology of Exceptionality as a Production Ideology of the Television Series Proč bychom se netopili
DP  - 2012 Jun 1
TA  - Iluminace
PG  - 5--27
VI  - 24
IP  - 2
IS  - 0862397X
AB  - The article deals with the conditions that determine the form of Czech serial production, based on a thesis that examines production ideologies in detail using semiotic analytical tools. The text combines the author's empirical experience (direct acting participation in the series Proč bychom se netopili) with theoretical insight into the issue.