PT  - JOURNAL ARTICLE
AU  - Lamperová, Marta
AU  - Hanzlík, Jan
TI  - Film marketing
DP  - 2013 Jun 1
TA  - Iluminace
PG  - 31--32
VI  - 25
IP  - 2
IS  - 0862397X
AB  - The editorial to the block of articles on film marketing defines the term and characterizes the individual contributions to the topic.