RT Journal Article
SR Electronic
A1 Stříteský, Václav
A1 Hanzlík, Jan
A1 Karlíček, Miroslav
T1 Czech Movie-Goers from the Perspective of Film Marketing
JF Iluminace
YR 2013
VO 25
IS 2
SP 33
OP 51
UL https://iluminace.cz/en/artkey/ilu-201302-0003.php
AB In their study, the authors attempted a socio-demographic characterisation of the Czech film market and segmentation of different audience groups.