PT  - JOURNAL ARTICLE
AU  - Hanzlík, Jan
TI  - The most important thing is to identify the core audience. Interview with Finola Kerrigan
DP  - 2013 Jun 1
TA  - Iluminace
PG  - 81--87
VI  - 25
IP  - 2
IS  - 0862397X
AB  - An interview with British theorist and leading film marketing expert Finola Kerrigan focuses on what can be understood by film marketing in the context of academic research, what is the relationship between film marketing theory and practice, and how film marketing has developed in the European environment in recent times.