RT Journal Article
SR Electronic
A1 Hanzlík, Jan
T1 The most important thing is to identify the core audience. Interview with Finola Kerrigan
JF Iluminace
YR 2013
VO 25
IS 2
SP 81
OP 87
UL https://iluminace.cz/en/artkey/ilu-201302-0006.php
AB An interview with British theorist and leading film marketing expert Finola Kerrigan focuses on what can be understood by film marketing in the context of academic research, what is the relationship between film marketing theory and practice, and how film marketing has developed in the European environment in recent times.