PT  - JOURNAL ARTICLE
AU  - Korda, Jakub
TI  - When Televison Marks Its Space (Catherine Johnson, Branding Television)
DP  - 2013 Jun 1
TA  - Iluminace
PG  - 123--127
VI  - 25
IP  - 2
IS  - 0862397X
AB  - Review of Catherine Johnson's book Branding Television, which deals with another aspect of film and television marketing, branding.