RT Journal Article
SR Electronic
A1 Korda, Jakub
T1 When Televison Marks Its Space (Catherine Johnson, Branding Television)
JF Iluminace
YR 2013
VO 25
IS 2
SP 123
OP 127
UL https://iluminace.cz/en/artkey/ilu-201302-0012.php
AB Review of Catherine Johnson's book Branding Television, which deals with another aspect of film and television marketing, branding.