PT  - JOURNAL ARTICLE
AU  - Wee, Valerie
TI  - "Who is the Biggest Gleek?" Traditional Media Targets the Digital Youth Generation
DP  - 2015 Mar 1
TA  - Iluminace
PG  - 63--76
VI  - 27
IP  - 1
IS  - 0862397X
AB  - Using the example of the American musical series Glee, the author analyses how is contemporary media trying to attract young generations and how the behaviour and demands of young consumers are changing in the digital age.