RT Journal Article
SR Electronic
A1 Wee, Valerie
T1 "Who is the Biggest Gleek?" Traditional Media Targets the Digital Youth Generation
JF Iluminace
YR 2015
VO 27
IS 1
SP 63
OP 76
UL https://iluminace.cz/en/artkey/ilu-201501-0005.php
AB Using the example of the American musical series Glee, the author analyses how is contemporary media trying to attract young generations and how the behaviour and demands of young consumers are changing in the digital age.