PT Journal AU Hruby, T TI Commercial Film on the Brink of Extinction SO Iluminace PY 2015 BP 83 EP 86 VL 27 IS 2 WP https://iluminace.cz/en/artkey/ilu-201502-0007.php DE the state and film; state support; funding; sponsorship; production; product placement; commercially successful film; revenues; business and film SN 0862397X AB The author analyses the method of state support for film production in the Czech Republic. He makes a distinction between art production, to which the state contributes, and commercial production, which is assumed to be financially self-sufficient. He gives reasons that should lead to a redistribution of state financial support more towards commercial films. ER