PT  - JOURNAL ARTICLE
AU  - Macek, Jakub
TI  - Traditional and Convergent Domestic Audiences. Towards a Typology of the Transforming Czech Viewership of Films and TV Series
DP  - 2017 Jun 1
TA  - Iluminace
PG  - 7--24
VI  - 29
IP  - 2
AID - 10.58193/ilu.1514
IS  - 0862397X
AB  - This exploratory study draws upon data from a 2014 survey of the Czech adult population, focusing on differences between traditional and convergent domestic audiences of film and TV. Employing statistical methods of hierarchical cluster analysis and multinomial logistic regression, this empirical paper considers traditional and convergent modes of content consumption, various forms of the curation of content, the viewers' attitudes to content, socio-demographic variables, and culture in general. On this basis, an evidence-based typology of Czech domestic audiences is formulated, suggesting four types of film and TV viewers: traditional passive audiences, traditional engaged audiences, convergent passive audiences and convergent engaged audiences. Consequently, the study looks for cultural and socio-demographic predictors of the resulting types of audiences.