RT Journal Article SR Electronic A1 Hanáková, Veronika T1 Seriously Unserious: Theoretical Implications of the Gimmick for Film and Media Studies JF Iluminace YR 2024 VO 36 IS 2 SP 133 OP 139 DO 10.58193/ilu.1787 UL https://iluminace.cz/en/artkey/ilu-202402-0010.php AB Book review: Sianne Ngai, Theory of the Gimmick: Aesthetic Judgment and Capitalist Form (Cambridge: Harvard University Press, 2020).