Iluminace 2013, 25(2):33-51

Czech Movie-Goers from the Perspective of Film Marketing

Václav Stříteský, Jan Hanzlík, Miroslav Karlíček

In their study, the authors attempted a socio-demographic characterisation of the Czech film market and segmentation of different audience groups.

Keywords: film marketing, film market, sociology and film, film audience

Published: June 1, 2013  Show citation

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Stříteský, V., Hanzlík, J., & Karlíček, M. (2013). Czech Movie-Goers from the Perspective of Film Marketing. Iluminace25(2), 33-51
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