Iluminace 2008, 20(1):37-49

Germany Goes Global: Challenging the Theory of Hollywood's Dominance on International Markets

Joseph Garncarz

The unpublished text, originally presented as a paper at the international conference Media in a Time of Transformation - Globalization and Convergence in Boston in May 2002, focuses on the phenomenon of film popularity and from this perspective reassesses the traditional thesis of Hollywood's long-term dominance of world markets.

Keywords: production, Hollywood, advertising, film reception, attendance

Published: March 1, 2008  Show citation

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Garncarz, J. (2008). Germany Goes Global: Challenging the Theory of Hollywood's Dominance on International Markets. Iluminace, 20(1), 37-49
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