Iluminace 2006, 18(4):49-68

Marketing and Strategies of Film Industry in Terms of Their Use in French Cinema

Laurent Creton

This study examines the development of the film industry in France and the business and advertising logic from its origins to the present. It analyses the extent to which the principles and tools of marketing are applied in the service of the French film industry and concludes by offering some strategic considerations and perspectives.

Keywords: film industry; public relations; film promotion; film marketing; advertising and film; advertising film

Published: December 1, 2006  Show citation

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Creton, L. (2006). Marketing and Strategies of Film Industry in Terms of Their Use in French Cinema. Iluminace, 18(4), 49-68
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