Iluminace, 2006 (vol. 18), issue 4

Articles

Toward a New Media Economics

Douglas Gomery

Iluminace 2006, 18(4):5-16  

The author debunks some of the myths of the history of the American film industry and in doing so corrects the view of Hollywood as an industry held by some scholars. Based on these insights, he seeks to explore not only the financial side of the American film industry, such as Wall Street financing, but also the structure of the industry, corporate behavior, and performance.

Announcing Wares, Winning Patrons, Voicing Ideals: Thinking about the History and the Theory of Film Advertising

Janet Staiger

Iluminace 2006, 18(4):17-47  

A study of contemporary Hollywood advertising practices, film advertising strategies, and an outline of the economics of film advertising production. In individual chapters, the author discusses the development of standard practices to help consumers identify a product, media and product feature selection, the use of indirect methods of outreach, national advertising, standardization and control of advertising and marketing campaigns, target audiences, and the reception of advertising.

Marketing and Strategies of Film Industry in Terms of Their Use in French Cinema

Laurent Creton

Iluminace 2006, 18(4):49-68  

This study examines the development of the film industry in France and the business and advertising logic from its origins to the present. It analyses the extent to which the principles and tools of marketing are applied in the service of the French film industry and concludes by offering some strategic considerations and perspectives.

Film Business in the United States and Britain during the 1930s

John Sedgwick

Iluminace 2006, 18(4):69-104  

This article examines the operation of the film industry in the US and the UK in the 1930s, focusing on the pattern of business relationships between firms in both countries. Particular emphasis is placed on the asymmetry in the functioning of British and American film producers, especially the inability of the British film industry to achieve long-term success in the US.

Old and New: A History of DVD as a History of Differentiation

Pavel Skopal

Iluminace 2006, 18(4):105-124  

The text traces a brief history of DVD as a format for the distribution of Hollywood films and focuses on the operation of DVD as a means of product differentiation. The author traces how the practices that differentiate DVD from theatrical, videocassette, laserdisc, and television marketing were established.

The Truth of Symptoms: Characters in the Films of Stanislav Barabáš and Martin Hollý

Jana Dudková

Iluminace 2006, 18(4):125-136  

The paper follows two basic ideas: on the one hand, it focuses on the symptoms of the characters, or their interpretation by the actor; on the other hand, it deals with the changes that separate the overall concept of the character in the films of the first half of the 1960s from the concepts of the 1950s, especially in the films of directors Stanislav Barabás and Martin Hollý.

Editions and Materials

Economic Background of the Enterprise of Havel Brothers in 1930s

Ivan Jakubec, Ivan Klimeš

Iluminace 2006, 18(4):155-157  

The economic background of the Havel brothers' business in the 1930s. Miloš and Václav Havel and the Havel Brothers Prague-Lucerna company (documents)

Miloš a Václav Havel, and the Firm Bratří Havlové Praha-Lucerna (documents)

Ivan Jakubec

Iluminace 2006, 18(4):158-168  

The documents from 1930-1938 concern the film business of the brothers Miloš and Václav Havel and their company Brothers Havel Prague-Lucerna.

Interviews

The Film History in Terms of Popularity. An Interview with John Sedgwick

Petr Szczepanik

Iluminace 2006, 18(4):137-144  

An interview with the leading American film theorist, historian and columnist John Sedgwick about his research and publishing.

Active Documentation Records the Life of Work. An Interview with Alain Depocas

Luděk Janda

Iluminace 2006, 18(4):145-153  

An interview with Canadian art historian and publicist Alain Depocas about the work of Centre de recherche et de documentation, CR+D in Montreal.

Horizon

Czech Cinema in Exile

Jan Uhde

Iluminace 2006, 18(4):169-171  

Review of the publication Český film v exilu: kapitoly z dějin po roce 1968.

Czech Filmmakers in Exile

Ivan Klimeš

Iluminace 2006, 18(4):172  

Review of the publication Český film v exilu: kapitoly z dějin po roce 1968.

Andrej Tarkovsky's Imperatives

Briana Čechová

Iluminace 2006, 18(4):173-175  

Review of the publication Krása je symbolem pravdy.

Appendix

The Beginnings of Widescreen Formats in the Czech Cinematography

Anna Batistová

Iluminace 2006, 18(4):177-180  

An outline of the content of the dissertation The Beginnings of Widescreen Systems in Czech Cinema shows that the author focuses not only on the three main components of cinema, i.e. production, distribution and exhibition, but also on the reflection of new cinematographic formats in the film and non-film press.

The Spirituality in Film

Jaromír Blažejovský

Iluminace 2006, 18(4):181-182  

The article defines the main ideas of the dissertation Spirituality in Film and its purpose and defines the basic professional terms: spiritual film, religious film and spiritual film, which achieves a spiritual effect through expressive means.