Iluminace 2013, 25(2):53-70

Development of Czech Film Poster over the Years 1990-2012

Kateřina Šafaříková, Jan Hanzlík

An analysis of the development of the Czech film poster in the period after 1989, when it had to adapt to the free market and new possibilities of processing.

Keywords: film posters, film marketing, film market, advertising

Published: June 1, 2013  Show citation

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Šafaříková, K., & Hanzlík, J. (2013). Development of Czech Film Poster over the Years 1990-2012. Iluminace, 25(2), 53-70
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