Iluminace, 2013 (vol. 25), issue 2
Editorial
Film marketing
Marta Lamperová, Jan Hanzlík
Iluminace 2013, 25(2):31-32 
The editorial to the block of articles on film marketing defines the term and characterizes the individual contributions to the topic.
Theme Articles
Czech Movie-Goers from the Perspective of Film Marketing
Václav Stříteský, Jan Hanzlík, Miroslav Karlíček
Iluminace 2013, 25(2):33-51
In their study, the authors attempted a socio-demographic characterisation of the Czech film market and segmentation of different audience groups.
Development of Czech Film Poster over the Years 1990-2012
Kateřina Šafaříková, Jan Hanzlík
Iluminace 2013, 25(2):53-70
An analysis of the development of the Czech film poster in the period after 1989, when it had to adapt to the free market and new possibilities of processing.
Crowfunding Audiovisual Productions in Spain: The Case of Verkami
Talia Leibovitz
Iluminace 2013, 25(2):71-80
The English-language study examines the financing of films through online platforms that collect funding for film production from a large number of contributors (crowdfunding), focusing in particular on the motives of donors to the Catalan platform Verkami.
Articles
Delayed Awakenings: A Literary-Drama Broadcasting of Czechoslovak Television Prague in the Period of Consolidation
Jakub Jiřiště
Iluminace 2013, 25(2):5-29
The study maps in detail the development of the dramatic production of the Prague studio of Czechoslovak Television after the events of August 1968, during the period of consolidation and normalisation until 1974.
Interviews
The most important thing is to identify the core audience. Interview with Finola Kerrigan
Jan Hanzlík
Iluminace 2013, 25(2):81-87
An interview with British theorist and leading film marketing expert Finola Kerrigan focuses on what can be understood by film marketing in the context of academic research, what is the relationship between film marketing theory and practice, and how film marketing has developed in the European environment in recent times.
Horizon
When Televison Marks Its Space (Catherine Johnson, Branding Television)
Jakub Korda
Iluminace 2013, 25(2):123-127
Review of Catherine Johnson's book Branding Television, which deals with another aspect of film and television marketing, branding.
Writing History through Places, Making Theory through Cases: On the New Cinema History (Richard Maltby - Daniel Biltereyst - Philippe Meers /eds./, Explorations in New Cinema History. Approaches and Case Studies)
Fernando Ramos Arenas
Iluminace 2013, 25(2):128-130
Review of Explorations in New Cinema History: Approaches and case studies. The article is in English.
Debates about Bodies, Voices and Aging (Conference Revisting Star Studies, Newcastle, 12.-14. June 2013)
Šárka Gmiterková
Iluminace 2013, 25(2):131-134
Report from the Revisiting Star Studies conference, held in Newcastle, England, 12-14 June 2013.
Film Industry Voices
World of Film without Perforation. Threats and Opportunities of Digital Film Distribution
Aleš Danielis
Iluminace 2013, 25(2):89-101
Reflection on the developments in the field of distribution and cinema operation initiated by the digitalization of film production and projection. The author discusses the redefinition of cinema in the digital era, stereoscopic projection, the financing of digitalisation and its impact on cinema supply.
Video on Demand: We Are the Stage of Experimentation
Marta Lamperová
Iluminace 2013, 25(2):103-109
The author follows up on the previous text (Aleš Danielis: The World of Film without Perforation) with an overview of the current state of film distribution via the Internet in the European and Czech environment. He explains, among other things, why the development in the Czech Republic and other countries with a minority film market is behind the USA and larger European countries and what the prospects are for the future.
Ad Fontes
Kinema, Cinematographic and Projection Company Ltd. (1913-1954)
Lucie Tichá
Iluminace 2013, 25(2):116-118
Information about the founding and activities of Kinema in the years 1913-1954. The subject of its business was the production, purchase, sale and rental of films, the manufacture of cinematographic equipment and trade in them, the provision of projection advertising, the establishment, operation and financing of cinemas, the publication of professional publications, the organization of lectures and other activities.
Collection of NFA's Audio and Audiovisual Documents
Tomáš Hála, Eva Strusková
Iluminace 2013, 25(2):119-122
Detailed information about the origin, content and scope of the National Film Archive's collection of sound and sound-image documents.
NFA's 70th Anniversary
I Consider Intervening in the Structure of a Film Unthinkable. An Interview with Blažena Urgošíková
Tereza Frodlová
Iluminace 2013, 25(2):111-115
An interview with film historian and archivist Blažena Urgošíková about film restoration and its beginnings in the Czech Republic.
Appendix
Processes of Script Writing and Script Development in Czech Cinema. The Screenwriting Practice of Josef Neuberg, 1920-1963
Jan Trnka
Iluminace 2013, 25(2):135-139
Information about the dissertation "The Processes of Writing and Script Development in Czech Cinema: the Screenwriting Practice of Josef Neuberg, 1920-1963". The aim of the project is to understand the process of screenplay writing and development through an analysis of the practice of professional screenwriter Josef Neuberg and to clarify how historical industry and cultural norms influenced this process.