Czech Amateur and Semi-professional Music Audiovisual Production at the Beginning of the 21st Century

The presented article focuses on the audiovisual production of Czech amateur and semi-professional musicians at the beginning of the 21st century. The study contains quantitative data analysis concerning information on the development of the volume and genre structure of audiovisual production in the years 2009 to 2018. The main part of the study is based on a series of in-depth interviews with semi-professional and professional producers of audiovisual content who shared their view on the development of a music video in each of the six music genre categories (Elektronika, Hip-hop / R&B, Jazz / Blues / Klasika, Metal / HC, Pop / Rock / Punk, a World music / Ethno / Folk). The study exposes a long-term synergy of examined audiovisual production and technological development, in the monitored period, especially with regard to the possibility of content sharing and publishing. Even though amateur and semi-professional productions are affected by global trends and commercial culture, it retains a strong connection to subcultures and their local-specific characteristics. Finally, the study provides a structured view of how Czech music amateur and semi-professional audiovisual production changed in the past thirty years.

Keywords: music video, amateur production, semi-professional production, subcultures